Montreal, Canada – Targray has unveiled a new branding to reflect the company’s emerging position as a leading global provider of sustainable commodities.
The new branding, which includes a re-imagined logo and refreshed visual brand identity, is a testament to Targray’s transition in the last decade to sustainable industries including photovoltaics, energy storage, renewable fuels & feedstock, plant-based proteins and environmental commodities.
About the New Logo
Targray’s redesigned wordmark borrows inspiration from its predecessor with bold and impactful lettering denoting trust, solidity and drive. It is paired with a timeless icon featuring an abstract depiction of the many transportation modes used by the company to supply vital commodities in markets around the world. The icon communicates Targray’s forward progress and its commitment to collaboration, growth and global expansion.
A modernized font kit has been integrated across Targray’s business platforms along with a new color palette selected for its earthy tones, which convey the company’s focus on sustainable materials, environmental stewardship and international distribution.
The rebrand honors Targray’s proud history as a global material distributor while capturing the essence of its bold transformation into a multi-billion dollar sustainable commodities company with customers in over 50 countries.